“If I can persuade, I can move the universe”. The above was a quote made by one Frederick Douglas, a black slave who escaped to freedom back in the 1850’s and who later became a well known abolitionist and orator. According to Kevin Hogan, the author of Psychology of Persuasion, persuasion is the true purpose and intention of communication and those who can’t persuade are arguably impotent. Well, you may agree with the above statements […]
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